The audio comes from Jet2holidays, the UK package holiday company whose television and radio adverts have used the line 'Nothing beats a Jet2holiday' alongside Jess Glynne's song Hold My Hand for years. In 2025 the clip went viral on TikTok, where users reused the relentlessly upbeat announcement over travel mishaps, bad weather and disappointing hotels. Bass boosted edits followed as creators wanted the familiar line to hit harder in short edits, and the version remains popular because the optimism still clashes perfectly with real holiday chaos.