Jigsaw is the central killer in the Saw franchise, which began with the first Saw film in 2004. The character, John Kramer, communicates through Billy, a ventriloquist puppet with a white face and red spirals, who delivers rules for his traps on screens and recordings. That puppet image and voice became one of horror's most recognisable symbols. Online, short clips tied to Jigsaw are reused far beyond the films, turning up in horror edits, gaming videos and pranks where a creepy game or punishment is about to begin.