The track began as John Cena's entrance music in WWE, where the wrestler and rapper performed it as part of his persona built around the catchphrase you can't see me. It later became inseparable from Cena's on-screen entrances, with crowds chanting along and memes using the moment he appears from nowhere. As Cena moved into films and mainstream fame, the theme followed him online, and creators still use it today to signal confidence, a dramatic arrival or a joke about someone suddenly appearing.