John Cena rose to fame in WWE in the 2000s, with his entrance music The Time Is Now becoming one of wrestling's most recognisable themes from 2005. The shouted introduction and trumpet riff later escaped wrestling in the mid 2010s, when the Unexpected John Cena meme paired the cue with videos where he never actually appeared. Prank edits, remixes and reaction videos spread the format across social media, and the sound remains a shorthand for a loud, confident and completely unnecessary grand entrance.