Jornal Hoje is TV Globo's afternoon news programme in Brazil, and its vinheta is the short musical ident played at the start of the broadcast. Because the programme has been a familiar part of Brazilian television for decades, the opening theme is instantly recognisable to many viewers, even without any words. Online, Brazilian creators have lifted the nine-second ident for parody newscasts, reaction videos and meme edits, using its serious broadcast tone to make jokes feel like breaking news. That contrast between formal news and everyday topics keeps it popular.