Juul is the pod-based e-cigarette launched by Juul Labs in 2015, and 'taking a rip' became the slang for a long pull on it. Recordings of the device's crackling draw spread through TikTok and YouTube meme edits in the late 2010s, where editors dropped the sound over unrelated clips as a running joke about vape culture. It stuck around because the rip is instantly recognisable even without visuals, making it a handy meme punchline for prank and reaction videos alike.
About this sound
The Juul rip sound effect: a long vape inhale recorded from a Juul, dropped into memes and edits joking about vaping culture. Play, share and download it.
This is the raw recording of someone taking a long pull, or rip, from a Juul pod vape: a soft crackling inhale that builds into a raspy draw, followed by a slow exhale. It lasts just under nineteen seconds, capturing the full ritual of the hit. For viewers the sound is instantly recognisable shorthand for vape culture, landing as a cheeky, slightly rebellious gag that turns any character or clip into a nicotine-fuelled punchline. Used sincerely it is just a vape noise; used ironically it roasts the whole aesthetic in one pull.
