The laugh comes from Juan Joya Borja, known as El Risitas, during a 2007 appearance on the Spanish television show Ratones Coloraos, where he told a story about working as a kitchen porter. Clips of his distinctive laugh circulated online for years before Twitch users adopted a still image of his face as the KEKW emote. From there the sound spread through streams, reaction videos and meme edits, becoming shorthand for uncontrollable laughter. It remains popular because the laugh itself is instantly recognisable, even without any context.