Street Fighter IV was released by Capcom in arcades in 2008 and on consoles in 2009, reviving the series after a long break. Its announcer continues a tradition started with Street Fighter II in 1991, shouting K.O. to mark the end of a round. Clips of the call spread through fighting game streams, combo videos and meme edits, where the exaggerated delivery became shorthand for any sudden, total loss. It remains popular because players instantly recognise it, even without seeing the game itself.