The clip comes from the world of Llamas with Hats, the dark comedy web series created by FilmCow that began on YouTube in 2009, where the llama Carl constantly horrifies his roommate Paul with escalating mayhem. Paul's exasperated way of shouting Carl's name became one of the series' running jokes and a quotable moment for early YouTube fans. Short excerpts later circulated as standalone sounds on meme boards and in edits, detached from the episodes, where the stretched name now works as a universal callout for anyone caught causing trouble.