Kaguya-sama: Love Is War began as a manga by Aka Akasaka, first serialized in 2015, and was adapted into an anime by A-1 Pictures in 2019. The series follows Kaguya Shinomiya and Miyuki Shirogane, who treat romance as a strategic contest. Its music and dramatic narration became widely shared in anime edits, fancasts and meme videos online. Short clips from the show continue to circulate because they instantly communicate smug romantic tension, making them useful shorthand in fan communities long after the original episodes aired.