Kaguya-sama: Love Is War began as Aka Akasaka's manga before the 2019 anime adaptation made its narrator a fan favourite. Voiced as an omniscient, overly invested commentator on Kaguya Shinomiya and Miyuki Shirogane's romantic mind games, he regularly breaks in with disbelief at their pride and hesitation. Short exclamations like this one were clipped for anime soundboards and meme edits as the series spread online, because a single outburst captures the show's mix of romance, strategy and deadpan comedy without needing any setup or context from the scene.