The full phrase in the recording is kakoy eto okey, eto mezhdu prochim ne okey, eto ochko, a play on words that roughly means this is not okay at all. The exact original source is not documented, so the clip circulates mainly as a standalone Russian meme sound shared on soundboards and in short video edits. Its popularity comes from the wordplay and the deadpan correction, which creators reuse as a universal no reaction even for viewers who only catch the tone and the final punch word.