The full phrase in the recording is kakoy eto okey, eto mezhdu prochim ne okey, eto ochko, a play on words that roughly means this is not okay at all. The exact original source is not documented, so the clip circulates mainly as a standalone Russian meme sound shared on soundboards and in short video edits. Its popularity comes from the wordplay and the deadpan correction, which creators reuse as a universal no reaction even for viewers who only catch the tone and the final punch word.
About this sound
Russian meme sound of a man indignantly saying kakoy eto okey and insisting it is not okay at all, used to react to fails in edits and chats.
This short Russian voice clip features a man delivering the line kakoy eto okey with rising disbelief, before correcting himself that it is not okay at all, it is ochko. The delivery is blunt, slightly annoyed and deliberately over-serious for such a small complaint, which makes the moment land as comedy rather than anger. The pause before the final word gives it a punchline feel, turning a simple denial into a quotable reaction. Viewers instantly understand the mood even without speaking Russian, because the tone shifts from questioning to completely fed up.