Daniel Keem, known online as Keemstar, hosts DramaAlert, a YouTube show covering influencer and gaming drama. His stretched delivery of 'let's get right into the news' at the start of episodes became the show's most recognisable trademark. Clips were reposted, remixed and parodied across YouTube and social media, turning the intro into a standalone meme for any dramatic announcement. It remains used because the phrase instantly frames a topic as scandalous, even when the subject is trivial.