Elsterglanz is a German comedy duo known for dubbing well known films in Saxon dialect, and this clip comes from Der Kaltmacher, their parody take on 300. The title phrase is written in dialect rather than standard German, which is part of why fans quote and search for it in that spelling. Short lines from the dub circulate on soundboards and in fan edits, shared by viewers who grew up quoting the parody among friends and use the line as an in joke.