South Park, the animated series created by Trey Parker and Matt Stone that premiered on Comedy Central in 1997, made Kenny McCormick's repeated deaths a signature running joke in its early seasons. In almost every episode Kenny would die in an absurd accident, prompting Stan and Kyle to deliver their famous reaction. Clips of the moment spread through early soundboards, forums and later meme videos, where the line became shorthand for any sudden, exaggerated demise. Fans still recognise it instantly, which keeps it popular for reaction edits, gaming fails and parody sketches decades later.