The line comes from Drake's 2018 hit In My Feelings, taken from the album Scorpion. Comedian Shiggy posted a dance to the song that summer, sparking the viral Kiki Challenge, also called the In My Feelings Challenge, where fans danced beside moving cars and flooded social media. The opening lyric became the challenge's shorthand name and a standalone meme. Years later the short clip still circulates on soundboards and in edits as a quick reference to that viral moment and to over the top romantic pleading.