Kirby was created by Masahiro Sakurai at HAL Laboratory and debuted in Kirby's Dream Land for Game Boy in 1992. The pink character became a Nintendo staple through platform games and later Super Smash Bros., which launched in 1999 and turned his copy abilities and hammer attacks into fighting moves. In Super Smash Bros., Kirby fights alongside Mario and other Nintendo icons in chaotic arena battles. Clips of his hits spread through gaming videos and soundboards because the cute design contrasts sharply with the force of the attack, keeping the sound useful for meme edits.