The clip comes from the user-generated soundboard world rather than an official Qiwi advertisement or broadcast, and its exact original recording is not clearly documented. In Russian-language meme and prank communities, the Qiwi name is shorthand for online payments, e-wallets and quick transfers, so a loud version of its wallet sound works as instant shorthand for money arriving or being spent. Shared as a short downloadable clip, it has stayed in circulation because it is recognisable, easy to drop into an edit and loud enough to function as a punchline on its own.