The Russian title translates to when you drank lemonade and burped, which explains the whole premise without needing a known film or show behind it. Sounds like this spread through meme soundboards as short bodily punchlines, filed alongside fart with reverb and other exaggerated reaction effects that need no context to understand. Its popularity comes from cause and effect that everyone recognises from fizzy drinks, making it easy to reuse in edits, chats and short videos even for viewers who do not speak Russian at all.