The phrase builds on Götz von Berlichingen's famous German insult, often shortened in everyday speech to leck mich am Arsch, with this version using Ass in a more casual, internet style spelling. As a user uploaded soundboard clip with no confirmed original speaker, it circulates mainly through shares, chat forwards and short video edits rather than a single film or show. Its appeal is the mix of a very old, very rude dismissal and a short spoken delivery that can be reused as a reaction to almost any provocation online today.