Krzysztof Kononowicz became one of Poland's earliest viral figures in 2006, when his low-budget campaign video as a candidate for mayor of Białystok spread widely online. His serious manner, distinctive speech and memorable one-liners made short excerpts from his recordings ideal material for Polish meme culture. Niech pęknie is one of those brief phrases that later circulated on soundboards and in edited videos, detached from its original recording and reused whenever a burst, break or collapse needed a blunt Polish comment. Its appeal rests largely on recognition among Polish internet users.