KSI, real name Olajide Olatunji, built a huge online following through YouTube gaming videos, comedy sketches, music and boxing, as a member of the Sidemen. Short clips of his reactions have circulated for years on soundboards and in fan edits, separated from the original videos and reused as standalone reactions. This longer LOL clip follows that pattern, shared as a quick laugh response rather than a full scene. Its popularity comes from instant recognition for fans and clear meaning for everyone else, even without context from the source video.