Online, this short clip circulates mainly as a punchy reaction sound for anime edits, gaming videos and meme compilations, where a single Japanese exclamation can convey frustration without needing a longer scene. Its brevity makes it easy to loop, layer under a visual gag or drop at the exact moment a plan collapses. Because the word is widely recognised by anime viewers, creators also use it as shorthand for disbelief or annoyance, even when the rest of the video is in another language.