Kylie Jenner built a beauty brand around lip products after rising to fame with her family on reality television, so any lipstick line attached to her name reads instantly as a reference to that image. This meme sound spread as a shareable clip detached from its original context, passed around in edits, reaction posts and soundboard collections. Its humour relies on that shared recognition and on wordplay around the word lips. It stays in rotation because beauty routines, bold lip looks and celebrity impressions keep giving creators new setups for the same punchline.