The phrase 'ladno, khren s nim' is a common Russian colloquialism for dismissing something as not worth the effort, similar to 'ah, screw it' in English. As a short audio meme it circulates on Russian-language soundboards, streams and short-form video, where its appeal is the blunt, everyday tone rather than any single famous source. No specific movie, show or viral video is documented as its origin. Creators keep using it because the line is instantly understood by Russian speakers and needs no setup to signal comic resignation.