The phrase is Mandarin for let me touch it once, with the opening words giving it a distinctive, recognisable hook on Chinese soundboards. Its pinyin title, lan jue rang wo mo yi xia, is how many users search for and share the clip outside Chinese characters. The very short runtime made it easy to repost as a button style sound, forward in chats, and layer over short form video, where it became a general purpose reaction for wanting to try, hold or poke something.