Put it at the end of a football edit, right after the incident replay finishes, then follow a beat later with the bruh sound effect for a second reaction, or close instead with the emotional damage meme sound when a late goal decides it.
About this sound
This is a 1.2-second spoken French quote, a man's voice saying 'Le football, il a changé' in a flat, knowing tone. It feels nostalgic and mildly disappointed, with deadpan comedy that lets listeners hear both a lament for older football and a joke about the modern game.