The sound comes from the viral Dr João Neto meme circulating on Brazilian TikTok, where the Le Monde Richard Cartier phrase became a repeatable punchline detached from its original context. Shared as a short standalone clip, it spread through edits that reuse the same delivery for unrelated reveals and entrances. Its humour relies on viewers recognising the line instantly, even without seeing the source video. It remains popular for status parodies because the wording sounds prestigious while the situations it is applied to are deliberately ordinary.