Team Rocket is the villainous organisation at the centre of the Pokémon anime, and Jessie, James and Meowth have served as its most recognisable agents since the series began in Japan in 1997. Their motto became a running gag, repeated whenever the trio appeared to announce a new scheme, usually involving an attempt to steal Ash's Pikachu. The Portuguese version kept that same theatrical structure, which helped the catchphrase spread through dubbed episodes, fan videos and soundboards in Brazil and Portugal. It remains popular because the routine is both nostalgic and instantly parodiable.