Labubu is the mischievous plush character from Kasing Lung's The Monsters series, sold by Pop Mart as collectible blind box toys that went massively viral in 2024 and 2025. Russian speaking users turned the name into lyabuba, a deliberately wrong and cute pronunciation repeated in short videos. The phrase about wanting one without buying it spread as a relatable joke about hype, sold out drops and high resale prices, and it remains a shorthand for craving trendy collectibles.