This sound is associated with Life Is Strange, the episodic adventure game released in 2015. Players strongly connect it with the on-screen warning “This action will have consequences,” which became one of the game's most recognizable phrases. Online, the cue spread through gameplay edits, choice memes and parody videos about saying or doing the exact wrong thing. It still gets used because the phrase and the dramatic tone instantly communicate that a decision matters, whether the moment is sincere, suspenseful or completely ironic.