The phrase comes from the Howard Stern Show, where producer and staffer Jason Kaplan would shout it as a tribute to Jon Hein, co host of the Stern Wrap Up Show and a familiar voice to longtime listeners. Hein was already known for coining Jump the Shark, which added to the in joke for fans. Clips of Kaplan's shout circulated among Stern fans online and on soundboards, where the short, loud delivery made it easy to reuse outside its original radio context as a general hype line.