Luigi was introduced by Nintendo in Mario Bros in 1983 as Mario's younger brother and has since appeared across Mario platformers, kart racers and party games. His scared reactions and catchphrases became a defining part of the character, and short clips of them were widely shared as soundboards and meme sounds took off online. This oh no line is now used much like the ROBLOX oof, as a compact reaction for mistakes and bad luck, and it remains popular because almost any viewer instantly connects the voice with Luigi.