The clip comes from a meeting where Lula stopped to reprimand an attendee who was on a cell phone, delivering the line that gives the sound its title in Portuguese. Shared as a short audio excerpt, it spread in Brazil as a humorous reaction to phone use at formal moments, especially in WhatsApp groups and meme edits. It remains popular alongside other Lula clips like Faz o L Vinheta, because his blunt, exasperated delivery turns an everyday annoyance into an instantly quotable scolding.