The clip comes from a short viral video in which a boy introduces Justin with the now famous lines about him being taken and cracked at Fortnite. Shared widely across TikTok, YouTube and gaming communities, the audio was detached from the original video and reused as a template for introducing friends, pets, characters and players. Its popularity rests on the contrast between the casual introduction and the intense pride in Justin's gaming ability, a phrase that helped cracked enter wider slang for being extremely good at a game.