Lula is one of Brazil's most recognisable political figures, having served as president and remained central to Brazilian political debate for decades, so short clips of his voice circulate widely in Portuguese-language meme culture. The phrase Lula Pobre pairs his name with the Portuguese word for poor, making it easy to reuse for jokes about money, inequality and everyday hardship. On soundboard sites it sits alongside other political reaction clips, including Faz o L, and creators reuse it because the reference is instantly understood by Brazilian audiences even without extra context.