The phrase comes from Lula La, the campaign song written for Luiz Inacio Lula da Silva's 1989 presidential run in Brazil, which turned his name into a simple singalong hook. It returned for later campaigns and stayed in popular memory long after, especially during the 2022 election when supporters revived old chants alongside newer slogans like Faz o L. Online, the short clip now travels through political memes, WhatsApp shares and short edits, where the familiar chorus signals support, nostalgia or ironic commentary in seconds.