Murlocs are small amphibious creatures from Blizzard's Warcraft games, famous for their gurgling, clicking voices and mischievous behaviour in coastal areas. Their short vocalisations became instantly recognisable to World of Warcraft players, who shared them in gameplay videos, streams and memes long after first hearing them in game. Because the sound needs no words to be understood, it still works as a quick, funny creature reaction in edits, especially for aquatic, sneaky or playful characters.