The phrase comes from the Italian dub of The Big Lebowski, the 1998 Coen brothers film, where the character is known in Italian as Drugo. In that version the blunt, profane question fits the film's loose, argumentative dialogue and its characters' habit of talking over one another. Clips of the line circulated on Italian meme pages and soundboards, where it was detached from its scene and reused as a standalone reaction. Its short length and recognisable irritation helped it travel beyond fans of the film, and it is now used online to mock a statement that sounds absurd.