Dragostea Din Tei was released in 2003 by O-Zone, a Moldovan pop group, and became an international Eurodance hit. Its Romanian lyrics include the memorable opening syllables often written as ma-ia-hii or misheard in many different ways. The song gained another wave of recognition through Gary Brolsma’s 2004 webcam lip-sync video, commonly called Numa Numa. That viral performance helped make the chorus a lasting part of internet culture, where it continues to appear in dance edits, throwback compilations, remixes, and affectionate parodies.