Ma vie pour la Horde is the French version of For the Horde, the long running battle cry of the Horde faction in Blizzard's Warcraft series. Orc units have voiced lines like this since the strategy games and World of Warcraft, which launched in 2004, where picking a faction became part of player identity. The French line spread through gaming videos, streams and soundboards because it sounds both familiar and distinct from the English original. Horde players still use it to signal loyalty, rally friends and turn a charge into a joke about total devotion.