Place it at the exact moment a result, score or reveal is delivered, then follow the shrug with the wrong answer game show button for a failed attempt, or lead in with sad violin before it when the build-up needs a letdown.
About this sound
A short Portuguese voice clip, just under five seconds long, where a man repeats 'mais ou menos... mais ou menos' in a flat, resigned tone. It gives off a lukewarm, noncommittal feeling, funny because the answer refuses to commit to good or bad and lands awkwardly in the middle instead.