'A paz do Senhor' is one of the most recognisable greetings in Brazilian evangelical culture, used in churches, prayer groups and family WhatsApp chains to wish someone the peace of the Lord. Short voice notes of believers opening with 'Irmãos, a paz do Senhor' circulate widely as WhatsApp audios, and meme pages began lifting the solemn opening to caption ironic or absurd videos. The humour comes from the contrast between the holy tone and the unserious content, which keeps the clip in rotation as a reaction greeting.