Little is known about the original recording behind this clip beyond the name Malek attached to it, so its life is mainly online as a shareable French meme sound. The phrase connard avec plaisir spread because the contrast between a rude insult and a happy delivery is easy to understand even for listeners who speak little French. It is passed around in short reaction videos and soundboards, used whenever a playful insult, a smug comeback, or the classic BRUH style of meme timing is needed for a joke.