Marc is the central bachelor in La Flamme, the French comedy series created as a parody of reality dating shows, and he returns in its adventure-show follow-up, Le Flambeau. Played by Jonathan Cohen, Marc combines inflated self-confidence with complete social cluelessness, which made his lines easy to lift as short reaction clips. French-speaking creators began sharing brief Marc moments for awkward, boastful or delusional scenes, and the sound has stayed popular because it needs no translation of the joke: the delivery alone sells the embarrassment.