Quoicoubeh became a staple of French internet slang as a teasing answer to the question quoi, spreading first through short videos and livestream clips before moving into everyday group chats. French creator Mastu, known for his YouTube and streaming videos, became one of the voices most clipped for the joke, which is why his very short version circulates separately from other recordings. Its appeal comes from recognition rather than explanation, so French speaking audiences use it instantly as shared slang, while other viewers borrow it simply as an absurd reaction sound.