Matilda is one of the original birds in Rovio's Angry Birds, the physics puzzle game first released in 2009, where players launch birds at structures holding green pigs. The white bird is best known for dropping explosive eggs, so her short hurt vocal became part of the game's instantly recognisable cartoon audio. As gameplay clips, memes and soundboards spread the character's sounds beyond the game itself, this particular cry survived as a shorthand for a comic setback. It still works today because fans recognise Matilda immediately, even without seeing the game on screen.