The clip is tagged on the soundboard for Matt Berry and What We Do in the Shadows, the television comedy built around a household of vampires navigating modern life. Short voice lines from the series circulate widely as reaction sounds because Berry's delivery is so distinctive, and this one is used online mainly as a confrontational punchline rather than as a musical or effect clip. Its continued popularity comes from that versatility, since the same few seconds can mock bravado, answer a dare, or punctuate an argument in a meme.