Max Power began as the new name of Homer Simpson in The Simpsons episode Homer to the Max, first broadcast in 1999, when Homer decides his own name is holding him back and adopts the name of a television hero. The gag stuck with fans because it perfectly captures Homer's misplaced confidence, and clips of the name have since circulated as a short reaction sound in memes, edits and streams. It remains popular because the name alone instantly signals a ridiculous, self-invented upgrade.