McLovin comes from Superbad, the 2007 teen comedy directed by Greg Mottola and written by Seth Rogen and Evan Goldberg. Fogell, played by Christopher Mintz-Plasse, buys beer with a fake Hawaii driver's license that lists his name as the single word McLovin, and the character instantly became a pop culture icon. Entrance-style clips built around the name circulate as memes, soundboard drops and party edits, which is why short hype announcements like this one keep getting reused whenever a creator wants an instantly recognizable comedy reference.